We can load or push data to Amazon S3 either through AWS Command Line Interface (AWS CLI) commands, AWS access keys, an AWS transfer service (SFTP), or an API Gateway service.The workflow includes the following steps: We use Lambda to achieve end-to-end automation, which includes an alert system via Amazon Simple Notification Service (Amazon SNS) to alert relevant teams of anomalies or errors.
DataBrew jobs perform data transformations and prepare the data for Amazon PinPoint to launch campaigns. In this solution, the source datasets are pushed to Amazon Simple Storage Service (Amazon S3) using SFTP (batch data) or Amazon API Gateway (streaming data) services.
Automation game campaign how to#
In this post, we walk through the end-to-end workflow and how to implement this solution. This solution helps reduce time to production, can be implemented by less-technical folks because it doesn’t require coding, and has no licensing costs involved. We can use DataBrew (a visual data preparation service) to perform ETL, Amazon PinPoint (an outbound and inbound marketing communications service) to launch campaigns, and Lambda functions to achieve end-to-end automation. You can now simplify this process by integrating AWS services like Amazon PinPoint, AWS Glue DataBrew, and AWS Lambda. The processes of both extract, transform, and load (ETL) and launching campaigns need engineers who know coding, take time to build, and require maintenance overtime.
Automation game campaign code#
The campaigns are often launched using complex solutions that are either code heavy or using licensed tools. This can sometimes cause delays in launching campaigns and consume data engineers’ bandwidth. Since integrating with Automate Rule Engine we’ve been able to test hundreds more creatives than we could in the past, without having to spend additional time or money” said Alexander Shilyaev, COO/CMO of Melsoft Games.Marketing teams often rely on data engineers to provide a consumer dataset that they can use to launch marketing campaigns. “Automating workflows has been critical in us being able to scale campaigns the way we have. With roughly 20% of their ad spend running through these workflows, the team could rely on the Adjust Automate to pause, scale and create new campaigns. They were looking for a single solution which would allow them to compare performance across all channels without having to work across 10 separate dashboards. Melsoft also introduced workflows to automate parts of the optimization process. The performance marketing team at Melsoft Games was using over 10 networks, each with a high number of campaigns at any given time. The trend underscores the need for app developers to invest in paid user acquisition in order to drive growth.Yet, increasing budgets, channels, and costs to scale also add up to an increase in operational work. In 2019, the number of paid installs across the app economy increased by 25% from the previous year. “Like many game developers, Melsoft is focused on achieving positive Return On Ad Spend (ROAS), all while increasing their user acquisition spend (and campaigns) every month.” Those who use their resources most efficiently and utilize the technology available to their benefit will see the most impressive results, and will ultimately be the most successful,” said Leonid Eletskikh, Director Sales Russia & Eastern Europe at Adjust. “High cost-per-install rates are the norm in gaming, meaning that marketers have to optimize their spend more often, and in more detail. That represents an annual growth rate of 14%. According to Forrester’s Marketing Automation Technology Forecast, global marketing automation investment is projected to reach $25.1 billion by 2023, increasing from $11.4 billion in 2017. The study highlights how the Belarusian casual games developer, whose portfolio of games are played by over 20 million users worldwide, has doubled its ad spend and increased campaign management efficiency by 40% through the use of Adjust’s latest marketing automation technology.īusinesses are continuing to prioritize marketing technology to meet the increasing demand for personalization, and the need to rapidly collect and analyze user data to improve customer experience and optimize campaign spend. New case study from Adjust demonstrates how marketing automation helped leading games developer Melsoft Games automate workflows and increase the scale of its ad spend without adding headcountĪdjust, the global app marketing platform, today released a case study with Melsoft Games that demonstrates the impact of marketing automation on campaign management.
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